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Bonita Rita's was born into the Rita's Family to offer unique items and souvenirs. You can find authentic pieces from Latin America or local San Antonio souvenirs. Explore our colorful selection of clothing and accessories, perfect for Fiesta or any celebration!


“We exist to create memorable experiences for our guests,
a better life for our team members and a sense of hope for our community.”


Bonita Rita's is a sister company to 4 other businesses. Rita's on the River, the parent company, resides on the River Walk Level and hosts millions of visitors every year for lunch, dinner and special events. Justin's Ice Cream, our ice cream shop with delicious handmade desserts is connected with Bonita Rita's on the river level. Pizzarita's is located upstairs on Street Level where you can enjoy a fresh slice of pizza, hamburger, or hot wings. Above all lies a 4 story events venue called Rio Plaza which hosts over 200 events every year. We strive to provide excellent service and unforgettable experiences for our guests. We stay involved within the community by volunteering with local organizations and reaching out in any way possible. Another part of our mission is to help build a better life for our team members, so they may be successful and fulfill their personal and professional achievements. Click the logos below to learn more.

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